iPhone OS 4.0 RoundTable

Local iPhone developers and enthusiasts met over 2 days and trashed out iPhone OS 4.0 features and limitations.

The topics discussed were:

  • Multitasking
  • iAd
  • Game Center
  • Section 3.3.1 on Apple new T & C
  • iPad

With iAd, Apple has become a 1st party advertising network with the advertisement API built into the OS. No doubt Steve Jobs was trying to put across iAd as a new generation ad platform, but existing 3rd party ad network already has many of those features. The ad war will depends more on the advertisers base of each platform. The bigger the advertisers base, the better monetization will be on that platform. The ad quality is not the only factor that matters.

Game Center, the XBox Live of iPhone, will bring social networking functionality. It allows games to connect devices peer2peer, without the need of a game server. This is important for game developers.

And for Section 3.3.1 of the T & C, most of the developers present are in support of Apple. The existing group developers will not benefit with an influx of millions of flash apps.

On the 2nd day of the RoundTable, developers from SomaticContact and gothere.sg brought their iPads along. Woo! The iPads became the spotlight of the conference and SomaticContact has already launched an iPad app called Korean keyboard and is right now No. 1 at the Korean store. We got a preview of Plants vs Zombies HD, iWork apps, Youtube HD, iBooks, Kindle app, mail app, Safari, and so on.

We look forward to more of these sessions soon. 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